influencers and partnerships

Developed Joules’ first U.S. influencer network, onboarding 150+ creators through contracts, gifted partnerships, and activations to support digital campaigns and long-term brand relationships.

experiential events

I helped create immersive, content-driven experiences that captured attention on the ground in key regions and online, generating scroll-stopping moments for influencers and media. These initiatives played a key role in amplifying integrated marketing efforts and strengthening Joules’ brand awareness within the U.S. market. Events included:

  • Holly Jolly Joules Event @ Bryant Park Winter Village, NYC

  • Right As Rain Carousel Activation @ Sparkman’s Wharf, Tampa

  • Alt Summit @ Saguaro Hotel, Palm Springs

  • Dallas Farmers Market Fall Event, Dallas

  • Fishkill Farms Apple Orchard Picking, Hudson, NY

  • and more.