founder-led social strategy
I amplified the founder’s personal brand by writing all social copy in the first person, effectively translating her voice, values, and point of view into consistent, engaging content. My work focused on authenticity, relatability, and alignment between the founder’s public presence and the brand’s identity.
influencers and affiliates
Launched and scaled the brand’s first affiliate program, onboarding 100+ publications and creators across digital channels. Built and nurtured influencer relationships, leading gifting programs and long-term collaborations to support retail and design studio business.
